Enter Charlotte Ronson. No, I didn't know who she was either.
Ms. Ronson, a fashion desiger, is collaborating with Nintendo on Style Savvy, an upcoming DS game slated fora November release.
From Nintendo's website:
Style Savvy combines creativity and fashion with a collection of trendy clothes, chic accessories and stylish shoes. As the owner of a clothing boutique, you must purchase inventory, monitor the store’s funds and try to please a constant stream of customers who look to you for the best fashions.What's the game going to be like? Don't care. What I do care about is pictures like these:
A VG device used as a fashion accessory? Nails painted Noble Blue to match? I thought gamers were all supposed to be mouth-breathing weirdos. Aren't I supposed to be embarrassed to own a DSi?
Something called "Fashion Week", which I assume is some form of festival related to clothing and cigarettes, took place recently, and Ronson held an after-party featuring several DSes and a preview of the Style Savvy game.
Charlotte Ronson knows how to put together a good show on and off the runway. Following an edgy SS 2010 collection, the designer threw a party where celebs drank Svedka cocktails and previewed a new fashion boutique game called Style Savvy from Nintendo DS and DSi. (The yet-to-be released game will launch later this year so you won’t have to wait long!) Erin Lucas, Tinesley Mortimer, Kirsten Dunst, and Avril Lavigne were all glued to their Style Savvy shopping and styling outfits. It’s only a matter of time until we see this cute little game in every fashionista’s hands as they frolic in the park, travel on the subway, and sip their lattes at Starbucks.
I'm assuming we aren't going to see hand-helds incorporated into any challenges on Project Runway any time soon, but any press is good press when it comes to normal adults gaming. No, games aren't just for children. No, gamers don't all talk funny/smell funny. Yes, videogames are cool. Even the people who decide what 'cool' means think so.